Why You’re Getting Fake Leads from Facebook Ads (And How to Fix It)
Why You’re Getting Fake Leads from Facebook Ads (And How to Fix It)
Ever opened your lead sheet from Facebook and thought — “Who are these people? Why are they not picking up my calls?” You’re not alone. Many business owners waste thousands on Facebook ads only to end up with fake or low quality leads.
Why does this happen?
Facebook’s algorithm is designed to give you leads at the lowest possible cost. Unfortunately, this often means:
- People fill out forms just out of curiosity.
- Some enter fake phone numbers to avoid sales calls.
- Forms are too easy, so even wrong people submit them.
Pro Tip: If all your leads look like “Rahul Kumar, Ravi Kumar, Ramesh Kumar” with random emails, you have a problem.
How to identify fake leads?
- Wrong or disconnected phone numbers.
- Emails like abcd123@gmail.com.
- People outside your target area.
7 ways to fix fake leads from Facebook Ads
- Ask more qualifying questions like “Company Name”, “Budget Range”.
- Use landing pages instead of direct lead forms for more serious inquiries.
- Add conditional thank you pages (like “We’ll call you in 15 minutes!”).
- Adjust your ad creative & copy to speak directly to your real customer.
- Exclude audiences like students if you want business clients.
- Retarget your website visitors for higher intent leads.
- Use WhatsApp verification or call automation to filter fake entries.
Real example
One of our real estate clients switched from simple Facebook forms to a landing page asking “Preferred location & budget range.” Fake leads dropped by 60% in just 3 weeks.
Where to add images?
- Screenshot of a lead sheet with fake looking names highlighted.
- Comparison graphic: Simple form vs detailed form with fewer but higher quality leads.
FAQs: Get clear solutions
Why does Facebook give fake leads?
Facebook optimizes for cheapest leads — which often means unqualified people. Asking more detailed questions & improving targeting fixes this.
Should I stop using Facebook lead ads?
Not at all. Just change strategy. Use landing pages or add filtering questions so only serious people fill it out.
How can I stop fake phone numbers?
Try OTP verification, or add a “WhatsApp Number” field which people are more likely to give correctly.
Is retargeting better?
Yes. Showing ads to people who already visited your website or watched your video results in higher quality leads.
Need help fixing your Facebook Ads?
Still struggling with fake leads? Let’s audit your campaigns for free and show you exactly where you’re losing money. Contact us now.
